The case is a vibrant, shiny purple, with a silver switch on the side. You move the switch down to release the lipstick which is then in a metal silver twist up case. I chose the shade Rouge sur mesure which is a classic red colour. It looks like a brilliant red colour, and if you apply a swatch on your hand and then smudge the colour, you see the pink undertones in the lipstick, so it's not such a dark red colour to wear.
So as someone who doesn't buy a lot of lipstick, this is a very bold colour. I usually focus on eye make-up, and creating ways to make them stand out, but to complete this look I would keep eye make-up very minimal and classic, just some black eyeliner across the top lid and mascara. I think this creates a look that can be adapted for day or night time, it can brighten up an otherwise dull outfit in the day, or bring alive a simple black dress at night.
The colour pay off of this lipstick is fantastic. When using it, I started off with a clear lipliner and used a lip brush to apply the colour rather than applying it directly to my lips. Despite how bright and richly pigmented it is, it's surprisingly easy to use. The lipstick is so moisturising, that it just glides on, feeling very natural. It isn't moisturising in a lipgloss, sticky or wet kind of way, but just feels like you're not wearing anything on your lips at all. For me this is a definite advantage of the lipstick and is why I rate it quite highly. I have found it difficult to find a lipstick that offers pure colour with almost a matte finish without it being too drying on my lips and usually I find moisturising lipsticks too gloss like, not always a look I want to go for. Sweet Kiss however only gives a subtle shine, plus the clever design of the package is something I want to keep reaching this product for!