There was a gap in the market that I feel Naked products have come along and filled very nicely. Natural beauty products that are effective and affordable. I was looking for a new shampoo and conditioner for coloured hair and attracted to this brand with its 97% natural tag. My hair has become somewhat damaged since summer, with constant washing and sun damage on top of the dying I’ve been subjecting my hair to. My hair is in dire need of some treatments and a good quality shampoo. I’m a big believer that nature knows best, with Lush being one of my favourite shops to buy from. What I like about Naked products compared to Lush is that they come in a conventional form, i.e. liquid form in a bottle. I know this is not great news for the environment, solid shampoos are a lot kinder, but this is what I’m used to and find the easiest method, in terms of storing and using the product. Using the Naked shampoo is different to more conventional, less natural shampoos however, and when applying to my hair, I did wonder where the lather was! I think we’ve become conditioned to believing that SLS’s are necessary for cleaning our hair, clothes, dishes, or whatever other products they can be found in. Whilst SLS’s are effective detergents, the lathering of these products is not responsible for cleaning and there are plenty of alternatives out there which are safer to use. Naked does not contain SLS or any parabens which are responsible for preserving the product, and it does not lather. This doesn’t mean it doesn’t clean effectively and you don’t need to use more of the product to compensate. My hair is naturally quite oily at the roots, so the only disadvantage with this product is I have to work it well into my scalp to remove the oil. I’m more than happy to do this though if it means using a shampoo that doesn’t have any grey areas surrounding the safety of it.
I love the smell of this shampoo, it contains sunflower extract and cinnamon with the latter lingering in your hair after washing. I suppose it’s not for everybody but personally I love this smell, and it’s proven to help preserve the colours in your hair. I use the matching conditioner, which is more sunflower extract based and still smells appealing even if I can’t quite place the scent. After shampooing, your hair can feel a little dry and limp, but the conditioner helps to put back the moisture and volume and after drying, I’m happy with the results. There are a few variations of this shampoo and conditioner for different hair types, and at the bargainous price of £3.91 for a 250ml bottle it’s worth a look at. Often in places like Boots this product is on offer too so there’s another incentive!